We are committed to bringing a new inclusivity to the world of fashion. Hand-made clothes are the height of chic and wonderfully affordable too. This kind of slow fashion is the perfect antidote, not only to the fast fashion responsible for destroying our environment, but also to our hectic and screen-obsessed lives. Every single Novita knitting pattern is the result of truly unique expertise, decades of experience and a genuine passion for design with a Nordic twist.

Novita is a fourth-generation, family-owned business going back nearly 100 years. Our story begins in 1928 when our founder, Ernst Gylfe, set off in pursuit of his dream to make high-quality yarn available to everyone in Finland. In order to learn how to spin soft and smooth combed wool, he travelled to Bradford, England, widely known as the cradle of the European yarn spinning and textile industry. On his return to Helsinki, he built Finland’s first ever spinning mill for combed wool. Until then, only inferior carded wool had been used here.

Novita has been spinning wool in Finland for almost a century. For the past 50 years, we have been based in Koria, having relocated here from Helsinki’s Lauttasaari island in 1974. Today, we produce around one million kilos, or 10 million skeins, of wool every year – enough to make five million pairs of woolly socks!

Over the years, we have been able to create a close and active community of knitters united by their shared passion and their desire to share their experience and expertise.

Knitting can be a solitary activity, but through Novita you will have access to a global community of knitters that gathers both online and face-to-face. Everyone is welcome.